| 单词 | NEW PRODUCT DEVELOPMENT |
| 释义 | Development process for a new product or service. This development type is set as the preliminary step in product or service development. It involves steps in a protocol that must be completed before introducing the product to the market. New product development is essential to any business that must keep up with market trends and changes. Developing an item to compete with a specific product or service or improving an already established product are reason for new product development. |
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