The mental process that every potential customer goes through from the awareness of a product to its rejection or becoming loyal customers. (1) Awareness: The potential customers come to know about the product but lack the necessary information on it, (2) Interest: They try and search for information on it, (3) Evaluation: They weight its pros and cons, (4) Trial: They purchase it for the first time to determine its utility and quality, (5) Adoption/rejection: They decide to continue using it or reject it completely.

• OUT OF POCKET COST
• OUT OF POCKET EXPENSE
• OUT-OF-POCKET EXPENSES
• OUT OF POCKET LIMIT
• OUT OF PRINT
• OUT OF SCOPE CHANGE
• OUT OF SPEC
• OUT OF TERM
• OUT OF THE BOX THINKING
• OUT-OF-THE-MONEY
• OUT-OF-THE-MONEY OPTION
• OUT OF THE STATE
• OUT OF TIME
• OUTPARTERS
• OUTPATIENT
• OUTPERFORM
• OUTPERFORMANCE OPTION
• OUTPLACEMENT
• OUTPLANT
• OUTPUT
• OUTPUT CONTRACT
• OUTPUT DEVICE
• OUTPUTERS
• OUTPUT GAP
• OUTPUT MEASURE