| 释义 |
trading stamps
Stamps bought from a trading-stamp company by a retailer and given to his customers when they purchase goods. The customer obtains stamps in proportion to the goods purchased, and when he has collected enough stamps he can exchange them for goods from the trading-stamp company. The issue of trading stamps was first regulated by the Trading Stamp Act 1964, now replaced by Regulatory Reform (Trading Stamps) Order 2005. Each stamp must be clearly marked with a monetary value and the name of the issuing company. The retailer aims to cover the cost of the stamps by profits from the increased custom he hopes they will attract. Schemes such as supermarket clubcard points are now much more common than those involving stamps. |