| 单词 | Puffery |
| 释义 | 吹噓 Representation, statement, or conduct that clearly over-exaggerates the attributes or characteristics of some product or service and is not intended to be an offer to be relied upon. Puffery consists of statements commending particular subject matter and not statements of fact or promissory statements. The non-specific language of a puff fails to satisfy the criteria of contractual obligation for the reason that no contract was intended: Carlill v Carbolic Smoke Ball Co [1893] 1 QB 256; Lambert v Lewis [1982] AC 225. It often occurs in advertising, such as ‘best deal’: Collier Constructions Pty Ltd v Foskett Pty Ltd (1990) 19 IPR 44. A puff or a ‘mere puff’ is to be contrasted with a misrepresentation or misleading representation, which would not be clearly sustainable, and would be likely to be believed by at least some persons. 就若干產品或服務的屬性或特徵而言, 有明顯地過度跨張的陳述， 說明， 或行為及非意圖作為要約的倚賴因素。吹噓包含稱讚個別主題的陳述及不是事實的陳述或承諾陳述。因沒有意圖訂立合約； 吹噓的非指定語言未能符合合約責任的準則： Carlill v Carbolic Smoke Ball Co [1893] 1 QB 256; Lambert v Lewis [1982] AC 225。吹噓通常在廣告出現, 例如 「最超值」的口號: Collier Constructions Pty Ltd v Foskett Pty Ltd (1990) 19 IPR 44。吹噓或「純粹的吹噓」相對於不能清晰地持續及相當可能有至少若干人士會相信的失實陳述或屬誤導性的申述。n. |
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