| 单词 | Market share |
| 释义 | 市場佔有率 The percentage of the market held. Firms competing in a market may increase market share by reducing price either directly or indirectly through bonuses and discounts, offering an improvement in quality in the goods or service, promoting product differentiation or by offering discounts to retailers to promote the product. Much of Japan’s post-war economic performance was based on capturing market share. Japanese companies concentrated on maximising sales even at a loss; profits and returns took second place to the pursuit of market share. See also Market reputation; Product liability. 指佔有市場的比率。在某市場內互相競爭的公司如欲增加其市場佔有率，可直接或間接地通過花紅及折扣以減低價格、提高貨品或服務的質素、推廣產品的差異或向零售商提供折扣以助推廣產品。日本戰後的經濟表現很大部分基於爭取市場佔有率。日本公司即使有損失，亦集中於加強銷量；為增加市場佔有率，盈利及回報亦放在第二位置。另見 Market reputation; Product liability。 |
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