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单词 Comparative advertising
释义 比較性廣告
A form of advertising in which the advertised products or services are compared with other competing products or services. It can be indirect or direct. Indirect comparative advertising describes only one product and the attributes of which, and compares it generally and indirectly to competing products. Direct comparative advertising describes one product and specifically compares the product (or certain attributes of which) to another product (or the attributes of which). Also known as ‘knocking copy’. See also Trade mark.
屬宣傳形式的一種,獲宣傳的產品或服務跟其他競爭產品或服務於廣告中作比較。可屬直接或間接的。間接的比較性廣告只形容一種產品或服務及其特性,亦概括地和間接地跟競爭產品作比較。直接的比較性廣告形容一種產品,並特地將該產品(或其某種特性)與另一產品(或其特性)作比較。亦稱為「譏誚模仿」。另見 Trade mark。
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更新时间:2024/10/27 5:27:19